What is Search Engine Marketing?
What are SEO & SEM?
- Search Engine Marketing (SEM) involves a
combination of free website submissions and paid search engine listings, to
ensure your website reaches customers using search engines to research purchase
decisions.
- Search Engine Optimization (SEO) is the art and
science of increasing your website’s visibility to search engines for those
important keywords and phrases that are relevant to your business.
- Search Engine Optimization typically includes keyword research
and development, competitive analysis and industry benchmarking, backend coding
optimization, website submissions and results reporting.
What are Pay-Per-Click & Pay-For-Inclusion programs?
- Pay-per-click (PPC) involves paying for your
website to have a prominent position on the relevant search results page of a
specific search engine. For each visitor that clicks on your link you are
charged at a specified rate. The benefit of a PPC program is you only pay for
results.
- Pay-for-inclusions (PFI) simply involves paying
to get your website listed on a specific search engine. It does not guarantee
prominent rankings. You will still need SEO to achieve high rankings. PFI gives
you an opportunity to gain a top spot, but without an SEO strategy, it’s
effectiveness is limited.
INCREASE PROFIT USING SEO & SEM
Benefits of search engines
- Search Engines outperform all other media in driving visitors to
websites with 85% of Internet users citing search engines as the primary method
to find websites.
- Traffic from search engines is the most valuable kind of traffic
as it is comprised of qualified visitors actively looking for a product, service
information or solution.
- Search engines work for you non-stop 24/7.
Why do you need Search Engine Marketing?
- 93% of users don’t look further than the first 2 pages of search
results. Most prefer to use another search engine rather than click past the
first 10 results. How can your business succeed if you’re not found there?
- 33% of users believe companies found in the top search results
are a major brand in their specific product/service category. SEM raises your
online profile and builds brand awareness.
- SEM has been proven to yield a higher Return On Investment
in terms of generating more traffic to your website, qualified sales leads and
customer acquisitions than any other marketing channel. Please enquire for
relevant examples.
The ReveNetz SEO Services Difference
Why choose RevNetz SEO Services?
- We provide you with accountable results via regular campaign
reporting. We are committed to achieving the highest ROI for our clients.
- Our research into search engine ranking criteria and algorithms
gives you a competitive advantage in maximising your rankings
- We can help reduce the cost of new client acquisition while at
the same time increasing your brand awareness.
- We deliver an instant traffic boost to your website.
- We have formed strategic partnerships and alliances with local
and global search engine portals such as Google, Yahoo and
more
Why act now?
Q. When one of your potential customers
conducts a query via a major search engine, only one of two outcomes is possible
1. They will find your website
2. They will find your competitor’s website.
Which will it be?
A. The answer is entirely dependent upon your website’s
visibility amongst the search engines. If your website is not performing well,
every time the customer queries the keyword or phase relevant to your website’s
product or service offering, your company is losing potential business!
So don’t wait any longer, ACT NOW!
Directory Submission & Link Building
Directory submission is considered to be one of the most important and basic marketing strategies of online marketing, providing an effective and rapid way to get new links to a site (known as 'link juice'). Opinions on how best to approach directory submission range from those who consider it worthwhile submitting to every directory that exists, to those who advocate being highly selective and hand submitting to only a few of the better directories. There are certainly plenty of options available, with some companies offering to submit your site to 500 directories for only
INR 5000 for example.
While at face value this might appear great value giving your site a wide coverage at a relatively small price, the consensus amongst professionals experienced in directory submission is that your money would be far better spent on targeting the quality directories and manually submitting the entry. It is an opinion that we share at SEO
Services - ReveNetz.
Not only are there many ineffective directories, but repeated mass submission to low rent directories might even detrimentally affect your search engine ranking.
At SEO Services - ReveNetz we offer a complete manual submission service including your website url to directories, the submitting of articles to article directories, social bookmarking, press releases, blogging and even posts to appropriate forum topics that can result in improved search engine visibility and high quality targeted traffic for your web site.
We make a point of actively recommending inclusion in a range of trusted
targeted directories as a part of their link building strategy. The content of the Google directory is based on the Open Directory and is enhanced using Google's own technology.
Another strong directory submission ploy is to identify and submit to vertical and niche directories specific to the project or client industry. Within most sectors or business types, there are one or more high quality directories worthy of close consideration.
We make a point of staying clear of the obviously sleazy directories, and keep the quantity of leftfield directories we experiment with to a minimum.
By learning how to identify quality directory links, you can quickly start to build up high quality links.
Better still; let SEO Services - ReveNetz handle your directory submissions on your behalf as part of your overall Search Engine Optimization campaign. We've a wealth of experience and know directories and their submission rules inside and out. Our Directory Submission Services will significantly increase your chances for inclusion, enhancing your Search Engine Optimization and delivering significant competitive advantage.
To find out more about how we can help you create and deliver powerfully effective Directory Submissions, Contact SEO
Services ReveNetz today.
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